Product and Prices Methods

Companies must remain competitive whatsoever occasions and be sure there is a sustained development and growth. Through product a company has competitive edge on others since clients will have a tendency to purchase better developed items (Baker, 1992). Additionally the organization&rsquos clients should be maintained through supplying better items. Which means that clients derive their satisfaction in the items which trigger the requirement for the merchandise and therefore purchase much more of it (Baker, 1992). This paper takes up product and prices methods in The Apple Company.

Technologies have become very competitive today with lots of companies trading inside it. Apple&rsquos hardware items includes apple iphone, ipod device, and also the ipad while software items include Macosx operating-system. These items happen to be distinctively recognized through the clients because of them being easy to use and therefore are liked by many. The Apple Corporation is becoming revolutionary using its items since its beginning in 1976 (Linzmayer, 1999). It worked with pcs throughout its first many has varied with other items for example apple iphones and software. These items are also designed to suit the marketplaces as appropriate. Laptop computer was the upgrade to some laptop then to some laptop to match the clients&rsquo needs.

The organization has additionally ongoing to discontinue items while some happen to be replaced by enhanced versions. Items for example Apple I, to Apple III plus that has been overtaken by time, occasions and clients needs. Other ipod device models like the ipod device small continues to be changed through the ipod device nano. Each one of these moves have been in line to make sure product in the organization is accomplished in order to stay at an aggressive advantage (Linzmayer, 1999).

The organization also upgrades technology from 3rd generation to 4G to guarantee the items are likeable and therefore are consistent with others which apple competes with. Apple Corporation has divided the marketplaces into groups which are workable, they include houses, education, large companies, smaller businesses and government (Linzmayer, 1999). All this is often categorized under three major customer segments where items are produced for each market niche to specialize more about clients needs while increasing share of the market.

Apple Corporation has labored effectively to out wise its rivals for example Dell Computer Corporation, Compaq Computer Corporation, Worldwide Business Machines Corporation (IBM), Sun Microsystems, Corporation and Microsoft Corporation. Through its principle subsidiaries for example Apple Computer, Corporation. Limited (Ireland), Apple Japan, LLC, Apple Computer U.K. Limited (U.K.), Apple Computer Limited (Ireland), FileMaker Corporation., Apple Computer B.V. (Netherlands), Apple Computer Worldwide (Ireland) along with a C Real Qualities, Corporation the organization has made certain the developed items achieve the clients effectively immediately (Taylor, et al, 2008).

Cost as charge on the product signifies the worth the clients will be ready to quit in order to gain and take advantage of the product (Kay, 1993). Cost is essential particularly in an industry which has perfect competition given that they can attract or repel clients. The cost is occur such a manner that it’s over the production costs and should achieve some profits. Just in case any organization makes any defects in prices this could cause customer loss, reduced profits and more importantly share of the market. Apple Corporation is promoting prices methods that safeguard all of the above.

Apple is applicable value based prices because of its items. This requires setting prices in line with the customer&rsquos discernment from the value rather than concentrating on the rivals&rsquo prices. This can be a more quality added prices with quality and particular features being paid for for in each and every product. On the market the items from Apple costs greater than brands using their company companies because of the enhanced improvements (Taylor, et al, 2008). For example the apple iphone has special features for example touchscreen, multi functionality on programs within the Apple stores. The apple iphone therefore functions like a cell phone, a gps navigation, a music player, along with a hands-held gaming console among other functions. Another example may be the Mac laptop Professional which are greater in cost than individuals all other rivals&rsquo including Hewlett packard, IBM, and Dell (Taylor, et al, 2008).

Apple has additionally applied cool product prices strategy within the marketing from the iPad. The marketplace penetrating prices along with other products prices plans happen to be accustomed to introduce the iPad on the market and turn into lucrative. This requires setting the cost low in order to boost the demand and share of the market. The organization recorded greater sales from the iPad compared to once from Amazon . com kindle, Netbook computers and The new sony e-visitors (Taylor, et al, 2008).

There’s additionally a product mix prices strategy in Apple Corporation where each method is offered using its different specifications (Kay, 1993). It is because different customers have different needs for that items for that apple ipods others may prefer individuals with greater memory thus pay more. There’s also employ of optional product prices strategy in which a customer may choose to purchase the items together with other accessory items from the organization (Kay, 1993). This is applicable to items in Apple stores like the iTunes store for mp3 downloads. Product bundle prices can also be applied where different items are arranged together to create a bundle and offered in a reduced cost. This normally happens throughout purports to the clients.

Cost adjustment methods for example mental prices will also be applied this is when the cost from the method is accustomed to psychologically portray something concerning the items (Kay, 1993). The greater prices in Apple Corporation helps make the clients have a sense of high-quality, exclusivity, coolness factor and originality once they get them.


Baker, M. (1992). Online Marketing Strategy and Management. London: Macmillan

Kay, J. (1993). Fundamentals of Corporate Success: how business methods add value. Oxford: Oxford College Press

Linzmayer, W. (1999). Apple Private: The Actual Story of Apple Computer. Nj: John Wiley &amplifier Sons

Taylor, P. et al., (2008). Apple&rsquos 3rd generation apple iphone aims to dominate wise phones. The Financial Occasions, 9 This summer 2008. PP.12