Within this economic report, we will review McDonald. McDonald is within restaurants and much more precisely in junk food industry. The goal from the are accountable to identify key rivals from the McDonald and show the methods the organization has applied to be able to remain market leader within the junk food industry. The report also is aimed at determining both macroeconomic and microeconomic problems facing the organization and also the methods the organization is employing to be able to revert the potential deficits because the outcomes of the economical problem. The report is made around the analysis of both supply and demand from the items created through the McDonald and just how the organization has structured its procedures to be able to possess a edge against your competitors over its rivals in the market. During these report we will evaluate the government legislation along with other guidelines on the market and show the way they hinder the procedures of the organization for example within the junk food industry, the guidelines that promote healthy way of life might have a effect on the procedures of McDonald along with other firms within the same industry (Shah, Sherlekar &amplifier Sidana, 2009.)

Key issues

The problem of competition in junk food market is vital to McDonald. In junk food industry, there’s bottleneck competition and therefore the organization must package its product in a way that it’ll ensure edge against your competitors over its key rivals in the market. The important thing competitor towards the McDonald may be the Hamburger King the second biggest producer of hamburger on the planet. Hamburger King has varied its procedures to greater than 11400 locations within 58 nations. Hamburger king reported a 17 % rise in revenue in the total revenue of $1.72 billion in 2002 as in comparison to a rise in revenue of four percent reported by McDonald within the same period. The main strength of Hamburger King within the junk food market is its personalization of their items policy in which the hamburger is ready based on the individualized needs from the clients and never one product to suit the needs of clients. Other strength of Hamburger King is it is an expert in couple of items that aren’t the same as let’s say provided by the rivals on the market thus in a position to achieve the greatest standards possible on the market. The 3rd biggest firm within the junk food market is Wendy it’s around 9000 shops in over 33 nations on the planet. The 4th biggest firm in junk food market is Hardee it works around 2400 stores in 32 nations. Jack within the box is yet another competitor to McDonald in junk food industry and works in 17 states using more than 1850 stores. Lastly, sonic offer competition to McDonald in junk food operating 2700 stores (Canny, 2005).


1 The cost from the good

The items provided by McDonald have high elastic of demand. The elasticity of demand refers back to the responsiveness of demand consequently in changes of costs from the product on the market. When the product includes a high elasticity of demand, any increases within the prices when the product would increase the risk for decrease sought after of this product and the other way around holds true when the product has its own demand being cost inelastic. Junk food market is indicated by high competition thus any rise in the costs from the product would result in low need for that product because the purchasers would demand the items of other retailers on the market who may is providing exactly the same product at relative affordable prices. For McDonald to improve demand, it’s reduced the cost from it items in China for example the cost of McWings has reduced from 7 Yuan to around 5 Yuan (McDonald, Ward, &amplifier Cruz, 2007).

3.2 The cost of related goods (substitutes/compliment)

Because the elasticity of demand has elevated levels of junk food industry, the rivals are providing their product at low cost to allow them to possess a edge against your competitors over their major rival McDonald For example Local cafe has lately introduced to provide breakfast menu at affordable prices. Starbuck charges $2.99 for waffle sandwich each morning and $ .99 for that relaxation of times within the day.

3.3 Earnings

The McDonald creates the majority of its earnings in the purchase of their product and in the loyalties it receives from the franchising companies.

3.4 Expected future prices

When the emerging trends around the prices is one thing to put into practice, we predict future prices from the items provided by the McDonald to lessen considerably consequently from the stiff competition in the rivals in the market.

3.5 Population

The McDonald targets the youth and occasional earnings youthful families in towns. The Items available are reasonable for low earnings earners simultaneously the help available are loved to any or all people from the family.

3.6 Preferences

The items provided by the McDonald are preferred over others provided by the rivals firms in the market. The items are of top quality, top quality services, hygiene from the items and also the value accessory for items offered.


4.1.the costs from the good

McDonald recognized that for this to stay competitive on the market, it needs to make sure that its providers of low material are efficient, production price is low which it should be innovative in producing the items. Thus the cost from the raw materials are low for that firm to achieve its goal.

4.2 the costs from the related goods

The costs of related goods should be low to compete for that market in junk food industry. For that junk food to make sure profitability, it needs to be sure that the recycleables provided have affordable prices thus reducing the price of production and therefore affordable prices of products created (Mix, 2007).

4.3 the costs of things of production

The costs of things from the production is stored really low to ensure that the price of production is low for that items created within the junk food industry to become competitive. McDonald is using a method known as McDonalizing the providers and therefore improve the efficiency of production and therefore reducing g costs (Goodwin, Nelson, Ackerman, 2007).

4.4 Expected future prices

The expected future prices from the supplies are required to even reduce further for that firm to lessen the total cost of production.

4.5 The amount of providers

The McDonald engages on e providers inside a process referred to as McDonaldzing the providers. The providers at McDonald become key gamers in the introduction of new items thus the providers are part from the success at McDonald.

4.6 Technology

McDonald is applicable superior technology for this to become innovative consistent with its vision. The highest technology guarantees decrease in the price of production.

5. Economic problem 1: Financial Crisis.

Possible Solution: The financial crisis we have experienced recently has brought towards the decrease in revenue and therefore profit for McDonald. Clients were going through hard occasions financially and elected to invest their cash on such things as gas instead of buy hamburger. The issue could be solved by providing items at affordable prices affordable to folks no matter economic status (Wiggins, &amplifier Rodge, 2010).

Economic problem 2: Changing forex rates in various nations.

Possible solution: The Organization should stress that its items from various nations be bought utilizing the same currency (Brickley, Cruz, &amplifier Zimmerman, 2007).

6. conclusion

McDonald Clients are the marketplace leader in junk food industry in U . s . States&rsquo market. McDonald has accomplished to become a market leader by using superior methods over its rivals to achieve edge against your competitors. The organization has provided its items from suppliers so to allow them to compete on the market. The organization has been successful making the providers corporate in producing its items thus getting supplies from suppliers hence reducing the price of production creating goods from suppliers thus providing the firm competitive edge on its rivals (Molch, 2007).