Social media has touched the lives of 2.1 billion people. That’s how many people in the world have at least one social media account. With these kinds of statistics, a student can expect to have one or more social media research paper assignment while in college. This phenomenon has touched the content fields of business/marketing, sociology, psychology and political science and impacts people’s lives in huge ways. The positive and negative effects of the rise of social media have now also become the topics of a large body of research, and, as well, assignments for essays and papers. Here are some research paper topics for students in a variety of courses.
Now that people use the Internet for product and service searches, as well as to actually purchase those products and services, the entire field of marketing has been upended. Businesses that do not have an Internet presence and that do not engage in advertising through social media are failing to target a huge consumer market that is basically online several times a day. And so, on college campuses all over the country, marketing curricula has changed, so that graduates are fully skills in how to use social media for businesses. Here are some relevant research paper topics for business/marketing students:
There are so many social media platforms today – each appealing to different socio-economic demographics. Facebook is the “great equalizer,” LinkedIn is for career professionals; Pinterest attracts anyone from crafters, artists, musicians, and designers to businesses that want to reach out to any of these audiences; Twitter is used by regular people, celebrities, politicians and businesses to promote anything from a new restaurant to a candidate’s profile. While all of these positive benefits are acknowledged, there are certainly concerns from a sociological standpoint:
Social media has grown so fast that lawmakers have been unable to grasp its full implications for our Constitution and state and federal laws. Here are some intriguing topics for research papers:
At this point, local, state, and federal governments have depended upon site owners to answer these questions. At some time in the future, however, the need for uniform laws regulating the use of social media will probably be necessary – this is an area of huge discussion right now.
Social media is here to stay. What it will “look” like even a few years from now, no one really knows. Students tasked with a social media research paper have almost unlimited options.